A Disclaimer is a legal notice that:
- Limits the website owner’s liability.
- Informs users about risks, accuracy of information, or third-party content.
- Helps prevent lawsuits related to advice, errors, or misuse of site content.
2. When It’s Needed
Almost every website benefits from a disclaimer, especially if it:
- Shares advice (health, financial, legal, etc.).
- Has affiliate links or ads.
- Publishes user-generated content.
- Provides services or products online.
3. Common Types of Disclaimers
- General Information Disclaimer
- States content is for informational purposes only, not professional advice.
- No Liability Disclaimer
- Limits responsibility for errors, omissions, or damages from using the site.
- Affiliate/Advertising Disclaimer
- Required by the FTC if the site earns money from affiliate links or ads.
- External Links Disclaimer
- Not responsible for content on third-party websites linked from the site.
- Results Not Guaranteed Disclaimer
- Useful if offering coaching, fitness, financial, or educational advice.
4. Sample Disclaimer (Template)
Here’s a simple, general disclaimer you can adapt for your client’s website:
Disclaimer
The information provided by [Client’s Business Name] (“we,” “our,” or “us”) on [Website URL] is for general informational purposes only. All information on the Site is provided in good faith; however, we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information on the Site.
Under no circumstance shall we have any liability to you for any loss or damage of any kind incurred as a result of the use of the site or reliance on any information provided on the site. Your use of the site and your reliance on any information is solely at your own risk.
The Site may contain (or you may be sent through the Site) links to other websites or content belonging to or originating from third parties. Such external links are not investigated, monitored, or checked for accuracy, adequacy, validity, reliability, availability, or completeness by us.
Affiliate Disclaimer: The Site may contain links to affiliate websites, and we may receive an affiliate commission for any purchases made by you on the affiliate website using such links.
This disclaimer was last updated on [Date].